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About Us

Mission Statement

Binsen is for manufacturers, packagers, wholesalers, dealers, traders, bakers, and more in industries like F&B, stationery, medical, FMCG, automotive, and more who have unique needs for high-mix, low-volume orders with our HMLV manufacturing solutions.

Our Core Values

Quality Products:

Only the best for the customers

Exceptional Services:

Stay true to what customers need

Green Innovation:

Be creative for the environment


Be better every day


Extreme ownership and trustability

Our Brand Story

Binsen Plastic Industry Sdn Bhd, a plastic manufacturing company with more than 40 years of long-rooted family history and culture, has always been at the forefront of innovation. They focus on creating solutions for plastic containers for manufacturers so that they don’t have to spend extra resources. Their commitment to progress allows them to understand their customers and the market better.

As a result, they have produced high-quality plastic containers for industrial use that meet the needs of B2B plastic container packaging. This focus on quality has earned them a reputation as a trusted partner for some of the world’s leading companies.

However, during the lockdown, smaller quantities of packaging supplies were needed. Binsen also listened to the needs of smaller entrepreneurs like bakers, dry food wholesalers, and F&B retailers who struggled to balance their production with plastic packaging for food. It was too much to push sales while keeping tabs on packing, which requires additional space, systems, machinery, and expenses.

With much experience, Binsen began working on innovative wholesale plastic container solutions to help small businesses get by during the lockdown period. They came up with the idea of making packaging containers for retail easy for everyone who needed to leverage Binsen’s proven low volume high mix custom plastic bottles and containers solutions.

Despite their strong ties to tradition, the company has never been afraid to embrace evolving technologies and methods. This forward-thinking approach has allowed them to stay ahead of the curve and continue to grow and evolve. Binsen is also certified for 5S for visual control and lean production in its workplace.

Binsen is also environmentally concerned and offers a wide array of customised packaging made from recycled materials, making them more sustainable than traditional packaging. Their green initiatives and innovations must promote environmental sustainability.

Today, the company is a leader in the plastic manufacturing industry, known for its cutting-edge products and trusted for its unparalleled customer service. They are proud of their rich history and family culture. However, they are even more proud of their ability to use that foundation to drive progress and help their customers succeed in a rapidly changing world.

Vision & Mission

Our Vision

To be a world-class, green plastic solution provider offering premium quality products with High-Mix, Low-Volume (HMLV) manufacturing solutions to serve the unique needs of our customers

Our Mission

People Development Mission:
To maximise our employees’ potential and deliver excellent performance

Quality Mission:
To implement world-class quality standards in our products and services

Customer Relationship Mission:
To build up mutually beneficial relationships with our partners and customers

Service Mission:
To make Service Excellence our company’s practices

Branding Mission:
To create value & responsible for customers and society


The establishment of Binsen
Started to supply to Singapore
Expended machinery equipment
Succeeded as the largest Malaysian manufacturer of cooking oil bottles
Accredited by ISO 9001:2015
Implement ERP system
Increasing market share from OEM to retailers home bakers with [high mix low volume] Strategies
Implemented Lean Management
5s implementation in the workspace environment, Enhance the operations.
Purchased 1.5 acres of land for the expedition of production to better serve clients